LOTOSTORY – interactive online video
Polish fuel tycoon and petrol station network LOTOS wanted to raise awareness of its ventures and CSR actions.
Polish fuel tycoon and petrol station network LOTOS wanted to raise awareness of its ventures and CSR actions.
The TVC we created was nice, but we wanted to really engage the viewers
and make them really acquire all the info.
and make them really acquire all the info.
So we adapted the TVC to a more interactive version, that would educate consumers about the brand and its activities. The movie paused every scene and for a few seconds an icon encouraged the user to click it and gain additional info about presented topic. After watching the entire movie and collecting all the icons, the viewers were asked to type in their opinion on what would improve their experience of visiting LOTOS gas stations (yassss, free user feedback and leeeeaaaads!)
But why would the they do that...?
Ah, yes.
The best answers won up to a year of refueling for free. :)
This way LOTOS told its Story to over 600k engaged viewers
(online ones, not including the TVC reach).
Ah, yes.
The best answers won up to a year of refueling for free. :)
This way LOTOS told its Story to over 600k engaged viewers
(online ones, not including the TVC reach).
Video:
Landing Page:
