DHL - Rush: Part II (Advertising)

  • ...Click here for DHL Rush: Part I (App Concept)

    DHL Rush: The Idea
    A RUSH delivery service in the major cities.

    Solution
    DHL's very own bicycle messengers in its logistics supply chain, for intra-city deliveries (can be availed through an App).
    In simple words, an Uber of Bicycle Messenger services.
  • DHL Rush: Proposed Branding for Bicycles and Packages
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    Press Ads: Launch in major cities
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     PR Stunt: Recruitment Ads on job portals invite people for Five Boro Bike Tour NYC Challenge. The banner ads lead to microsite to register.
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    Outdoor Ads: New York City
  • Outdoor Ads: San Francisco
  • Outdoor Ads: Los Angeles & Chicago
  • Thank you!
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    Credits
    Art Director: Rushil Nadkarni, Kai Kazuto
    Copywriter: Rushil Nadkarni
    School: Savannah College of Art & Design