American breed fast food restaurant chain, Wendy’s was founded by Dave Thomas in 1969 and today has close to 6,515 restaurants across almost 30 countries. Wendy’s launched the brand in India on May 6th 2015. Adhering to their philosophy of ‘Quality Is Our Recipe’, Wendy's believes that everyone deserves a well-cooked hot meal.
While the brand is known for its bacon and beef burgers, in India they challenge was to build a brand without its iconic meat centric patties. We were responsible for breaking through clutter and highlighting the menu specially made for India- a diverse vegetarian range and as well as plenty to chew on for the meat lovers. All prepared using some very interesting local ingredients and flavours.- chillis from Nagaland, crispy baby potatoes, juicy chicken and mutton, spice infused buns, sauces from around the world.
Giving this global brand a local feel meant keeping the conversation real, the posts engaging and the tone positive.
Social Media:
Launch Post - The internet was buzzing with the launch of the new Game of Thrones series. Since there was a natural sync between two iconic launches, this timely post created a significant impact.
Contextual Posts:
Our take on the 'When God Created You' viral quiz post:
Cashing in on the Dubsmash Fever that took over the nation, we created the Wendy's Smash Up:
Dubsmash Campaign - Wendy's Smash-UP!
Contextual Posts: Putting out the brands POV on various topics is always fun.
On World Music Day, we gave the TA what they loved the most!
Honest Food Love: Wendy’s encourages true love for good food and through these posts we want to showcases a real Foodie’s passion for food! This highlights the brand as being real and human makes it very relatable.
Facebook post - promoting honest food love
Products
Home Delivery
