Share Your Good Customer Story Template and Second Harvest Food Bank Story
Agency Team: Sarah Curry, Heather Lyman, Genna Shelnutt, Carlton Swift
Deliverables:
· A new customer story template
· A customer story for Second Harvest Food Bank
Goal: Create a feel-good, general brand awareness collateral piece to share broader product-agnostic stories
Description: A new, top-of-funnel customer story template that promotes our customers first, and Blackbaud as a company
Creative Concept: A new two-page customer story layout that features infographic-style sharing of data and a photograph-focused cover page, continuing Corporate Marketing’s move toward communicating in a more personal, friendly way--humanizing our brand through the stories we tell and help others tell
