Client: GSD&M
Project: SXSW App
Agency: GSD&M
Project: SXSW App
Agency: GSD&M
The Project Review:
During South By Southwest, our hometown of Austin, Texas, becomes overcrowded with festivalgoers. They cram into every restaurant and bar, making it nearly impossible to enjoy anything. To solve this problem, we created the anti Foursquare using a mobile web app that reverses check-in data from Foursquare and Instagram, giving you the nearest establishments with the least amount of people.
During South By Southwest, our hometown of Austin, Texas, becomes overcrowded with festivalgoers. They cram into every restaurant and bar, making it nearly impossible to enjoy anything. To solve this problem, we created the anti Foursquare using a mobile web app that reverses check-in data from Foursquare and Instagram, giving you the nearest establishments with the least amount of people.
Awards:
2015 Adweek Project Isaac Award: Class of Genius Creations
2015 National Addy's Digital Creative Technology: Silver Award Winner
2015 One Show Mobile Finalist
2015 District Addy Silver Award Winner
2015 Austin Addy's Digital Advertising: Web-Based App, Gold Award Winner
2015 Austin Addy's Elements of Advertising: GPS & Location Technology, Gold Award Winner
Shortlisted in four, mobile, 2014 Cannes Lion categories
FWA Mobile Site Winner of the Day
Creative Team:
Executive Creative Director: Jay Russell
Group Creative Directors: Scott Brewer, Ryan Carroll
Product Strategy Director: Rye Clifton
Art Director: Kevin Taylor
Copywriter: Matt Garcia
Information Architect: Soli Moshfeghian
Developers: Rajkumar Kuppusamy/Kim Faulkner
Articles:
ADWEEK
USA Today
Brooklyn Magazine
The Daily Dot
The Entrepreneur
The Metro
Food & Wine
2015 Adweek Project Isaac Award: Class of Genius Creations
2015 National Addy's Digital Creative Technology: Silver Award Winner
2015 One Show Mobile Finalist
2015 District Addy Silver Award Winner
2015 Austin Addy's Digital Advertising: Web-Based App, Gold Award Winner
2015 Austin Addy's Elements of Advertising: GPS & Location Technology, Gold Award Winner
Shortlisted in four, mobile, 2014 Cannes Lion categories
FWA Mobile Site Winner of the Day
Creative Team:
Executive Creative Director: Jay Russell
Group Creative Directors: Scott Brewer, Ryan Carroll
Product Strategy Director: Rye Clifton
Art Director: Kevin Taylor
Copywriter: Matt Garcia
Information Architect: Soli Moshfeghian
Developers: Rajkumar Kuppusamy/Kim Faulkner
Articles:
ADWEEK
USA Today
Brooklyn Magazine
The Daily Dot
The Entrepreneur
The Metro
Food & Wine
