• Client: GSD&M
    Project: SXSW App
    Agency: GSD&M
     
    The Project Review:
    During South By Southwest, our hometown of Austin, Texas, becomes overcrowded with festivalgoers. They cram into every restaurant and bar, making it nearly impossible to enjoy anything. To solve this problem, we created the anti Foursquare using a mobile web app that reverses check-in data from Foursquare and Instagram, giving you the nearest establishments with the least amount of people.
  • Awards:
    2015 Adweek Project Isaac Award: Class of Genius Creations
    2015 National Addy's Digital Creative Technology: Silver Award Winner
    2015 One Show Mobile Finalist
    2015 District Addy Silver Award Winner
    2015 Austin Addy's Digital Advertising: Web-Based App, Gold Award Winner
    2015 Austin Addy's Elements of Advertising: GPS & Location Technology, Gold Award Winner
    Shortlisted in four, mobile, 2014 Cannes Lion categories
    FWA Mobile Site Winner of the Day

    Creative Team:                                                                       
    Executive Creative Director: Jay Russell
    Group Creative Directors: Scott Brewer, Ryan Carroll
    Product Strategy Director: Rye Clifton
    Art Director: Kevin Taylor
    Copywriter: Matt Garcia
    Information Architect: Soli Moshfeghian
    Developers: Rajkumar Kuppusamy/Kim Faulkner

    Articles:
    ADWEEK
    USA Today
    Brooklyn Magazine
    The Daily Dot
    The Entrepreneur
    The Metro
    Food & Wine