THE BRIEF
To create a campaign for WWF that inspires action in a specific target audience for an initiative supported by them.
EXECUTION
No Lion No Roar is a campaign creating awareness around canned lion hunting and the contribution that commercial lion parks make to this appauling practise. By removing iconic lions from well known stories and products the campaign highlights the significance of lions in modern day culture and call for the public to take action by not supporting these commercial lion parks.