GOKUL
PACKAGING DESIGN FOR COOKING OIL
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Gokul Refoils and Solvent Limited (GRSL) is one of the leading FMCG Companies of India dealing in edible oils. The brief was to design packaging for oil of different volumes.
HDPE Jar: 2 Ltr, 5 Ltr &15 Ltr
PET Bottle: 200 ml, 500 ml & 1000 ml
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PRODUCT RESEARCH
User and market research helps understand the needs and demands. It is always beneficial to act upon optimal market and consumer leverage points, to achieve success. Both market and user research are necessary in developing effective solutions.
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RESEARCH FINDING
There were three major problems while using cooking oil containers as depicted in the image below.
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IDEATION SKETCHING (15ltr,5ltr & 2ltr)
After research, it was concluded that:
Greater the neck height, lesser is the spilling.
Greater the container height, lesser is the spilling.
Gradual reduction in the cross-section ensures better flow.
Concepts were developed keeping these insights in mind.
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USER VALIDATION
Mock ups of various designs were made to understanding user liking. Building on the customer perspective enables us understand three product design attributes: aesthetics, features, and ergonomics.
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IDEATION REFINEMENT (15ltr,5ltr & 2ltr)
Two Designs were appreciated by the users, which was further developed in different SKU's.
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THE PRODUCT
CAD model was made to analyze the volumetric capacity of each container of oil. Also various tests like drop test and vibration test were done to check product effciency.
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5 LITRE CONTAINER
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15 LITRE CONTAINER
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IDEATION SKETCHING (1ltr, 500ml & 200ml)
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USER VALIDATION
Mocks ups of different designs were made to understand the aesthetics, features, and ergonomics.
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THE PRODUCT
CAD model was made to analyze the volumetric capacity of each container of oil. Also various tests like drop test and vibration test were done to check product effciency.
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