Client: Gap
Tagline: Making Icons
Idea: A timeless company with timeless apparel, Gap has created history's most iconic looks - sported by some of the most iconic people. These sought after articles of clothing transcend time, making them icons in their own right.
Guerilla Time Capsule/Trunk: Appears out of nowhere in New York City to garner speculation and PR.
"Deposited in 1969. Open August.21.2016"
Gap Reveals Itself: After a week of press and social questioning, the trunk is finally opened for the big reveal. the new campaign is launched.
The capsule/trunk is opened to reveal an assortment of oversized, classic Gap clothing.
Print Ads:
Sponsored Linkedin: Gap is looking for you to hire them.
Elevator Ad
3-D Signage
Store Window Displays: These displays carry the campaign into stores.
In-Store - Virtual Mannequin: You've seen how timeless Gap has been throughout the decades, now see how Gap ventures into the future.
Still Timeless with Virtual AssistMe Mannequin - this clever tool helps you find the perfect outfit worthy of "future icon" status.
Watch as the mannequin virtually transforms into the clothes you've selected, and if you like, you can purchase your look in-store.
Art Direction: Angel Ang
Copywriting: Brendan McWhirk
