Hong Kong is famous for its narrow and congested streets.
It’s the perfect city for a Smart Car.
To bring this to life in the showroom, posters were created using an optical illusion called reverse perspective – which causes the roads to appear narrow and 3D, despite being completely static. This reminded people that on Hong Kong’s roads, you want less car and more space.
We created a poster series for 3 narrow and tightly compacted cities: Hong Kong, Rome and Amsterdam. I got to illustrate the city of Rome and had fun applying my illustration to become a 3D reverse perspective poster.
Credits:
Agency: Ogilvy Hong Kong
Client: Smart Car
Reed Collins – Chief Creative Officer
Sarah-Leith Izzard – Creative Director
Mike Pearson – Associate Creative Director
Stratos Efstathiou - Art Director & Illustrator (Rome)
Sheilen Rathod – Managing Director
Dickson Tang – Account Director
Joyce Lau - Producer
Jonathan Jay Lee – Illustrator (Hong Kong)
Simon Koay - Illustrator (Amsterdam)
