![smart car 3D Rome Perspective reverse perspective Hong Kong poster car design Cannes Space Italy buildings interactive](https://mir-s3-cdn-cf.behance.net/project_modules/1400/28534830390921.624c2fe1d2e83.jpg)
Hong Kong is famous for its narrow and congested streets.
It’s the perfect city for a Smart Car.
To bring this to life in the showroom, posters were created using an optical illusion called reverse perspective – which causes the roads to appear narrow and 3D, despite being completely static. This reminded people that on Hong Kong’s roads, you want less car and more space.
We created a poster series for 3 narrow and tightly compacted cities: Hong Kong, Rome and Amsterdam. I got to illustrate the city of Rome and had fun applying my illustration to become a 3D reverse perspective poster.
![smart car 3D Rome Perspective reverse perspective Hong Kong poster car design Cannes Space Italy buildings interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/87b5d030390921.56209195641dd.jpg)
![smart car 3D Rome Perspective reverse perspective Hong Kong poster car design Cannes Space Italy buildings interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8e0c7230390921.5620919560f97.jpg)
![smart car 3D Rome Perspective reverse perspective Hong Kong poster car design Cannes Space Italy buildings interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0238ad30390921.56209195620ef.jpg)
![smart car 3D Rome Perspective reverse perspective Hong Kong poster car design Cannes Space Italy buildings interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b8f35030390921.56209195630b4.jpg)
![smart car 3D Rome Perspective reverse perspective Hong Kong poster car design Cannes Space Italy buildings interactive](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/829dcd30390921.56209195651dc.jpg)
Credits:
Agency: Ogilvy Hong Kong
Client: Smart Car
Reed Collins – Chief Creative Officer
Sarah-Leith Izzard – Creative Director
Mike Pearson – Associate Creative Director
Stratos Efstathiou - Art Director & Illustrator (Rome)
Sheilen Rathod – Managing Director
Dickson Tang – Account Director
Joyce Lau - Producer
Jonathan Jay Lee – Illustrator (Hong Kong)
Simon Koay - Illustrator (Amsterdam)