aurea10
branding
branding
the identity is based in the opposition of antagonistic concepts such as force-weakness, stiffness-flexibility… the use of black and white represents this duality. for the logo, taking as its starting point the letter fi, there has been an experimentation with the golden ratio for getting a symbol that aesthetically reflects the essence of the project, the result is a golden rhombus.
+ info http://www.pu-ente.com
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