This project was based on culture. Specifically, inmigration culture in the U.S. Many hispanic from different countries people go to the States illegaly. There for, the language suffers transculturation because of the many local words and expressionisms from each individual and the influence of the english languaje. 

 

When talking about "Popular Graphics", they get a big influence form what they see in Mexico, the country every hispanic man or woman has to go through if they want to get to the U.S. 

 

This is a very serious topic. However, I took a humoristic way to talk about it on each quote so that the message could travel as far and fast as possible. Creating a Brand called "Coyote", name given to drivers who get paid to transport people through the frontiers.