CREATIVE BACKGROUND
In China, red wine is usually used for business banquets, high-end parties.
In China, red wine is usually used for business banquets, high-end parties.
But in 2015 the wine market is subject to the impact of the national policy, the market pattern has changed:
The high-end wine gift market has shrunk dramatically, on the contrary, personal consumption has become the main market.
Among them, young people become the main force of future wine consumption.
We hope in this important opportunity to Valentine's day, he let the wine become the first choice for young people.
SOLUTION
Creative team found a phenomenon of that
"Beer is for Bros, Cocktails is for best friend, and wine, of course, to drink with Him or Her. "
Based on this insight, we want to win the attention of young consumers in their most romantic time - Valentine's day.
First of all, we will make the gift of "bottle opener" a more popular character to young people,
Re pairing, giving “the truth of love",
On Valentine's day to convey the idea of love, to express love.
At the same time, we shot three videos about ”The truth of love“ ，witch " the Bottle Opener and the NIYA wine bottle" as the protagonist.
Synchronized on-line in the micro blog, Wechat and other public platform.
Finally succeeded in expanding the spread.
RESULT
With the small change, attracted many young lovers‘ sight.
Cute design has been recognized by consumers.
On Valentine's day period significantly improved sales and making the brand more younger.
Illustrated by Dora Wong
Illustrated by Bruce Xie
One of the Videos
