AV8 - Remote Control Toys
Packaging Design
Packaging Design
Packaging for a range of remote control flying toys for Hawkin's Bazaar, a UK based chain of Toy and gift stores.
Initially two products were launched to test the range and see whether the higher value items would be a success in a retailer which until then had mainly sold lower price pocket money toys.
Due to the success of the first two products the following year two additional products were launched at even higher price points.
This required the on pack communication to be developed further, to help explain the various differences between the models and justify their respective prices.
Symbols created to highlight the technical advantages of each model to differentiate them from one another and justify each one's price point.
