Univision Communications Inc. Brand Identity System
Approach
Approach
The Univision Communications Inc Brand Identity System takes its inspiration from the rounded shapes and smooth corners seen in the Heart symbol. A proprietary secondary graphic was created—it can be used as both a frame and a holding shape, and it is present in almost all communication materials. The gradient system stems from the colorful palette the brand offers. The result is a flexible system that reflects UCI's brand personality, and allows it to stand out in the cluttered, often stale media landscape.
