"Prost!" is a German drinking greeting, similar to "cheers" in English. I wanted to develop a brand identity around the idea of a playful craft beer company that brews Bavarian-style beer with an ever-changing selection of flavors.

With a constant rotation of brews that change with the season, Prost! beer labels would also be in constant flux. Creative, vibrant, and entirely unique, the labels would both reflect the playfulness of the company while grabbing the attention of both shoppers and consumers alike. Labels are applied directly onto the bottle rather than printed and attached via a paper label. Not only does this help the bottle showcase both the beer and the illustration, but it also conveniently avoids unpleasant soggy labels that peel off of competitors bottles.