3M Super Sticky Post-it
With the launch of the new Super Sticky notes it was important to get over the fact that this product could be used on any surface and aim it at a predominantly female market.
With the launch of the new Super Sticky notes it was important to get over the fact that this product could be used on any surface and aim it at a predominantly female market.
With the launch of the new Super Sticky notes it was important to get over the fact that this product could be used on any surface and aim it at a predominantly female market.
The campaign developed around the strapline 'you know where you can stick it', giving a double meaning to the supporting images of the heroine in situations where she has taken control.
A set of 'marker-style' visuals were developed from which the client chose three executions to be taken to completion. Using these visuals as a guide props, locations and models were sourced, images were shot and then extensively retouched Ð with multiple shots being used to create a single image.
The campaign ran across thirteen consumer titles.
The campaign developed around the strapline 'you know where you can stick it', giving a double meaning to the supporting images of the heroine in situations where she has taken control.
A set of 'marker-style' visuals were developed from which the client chose three executions to be taken to completion. Using these visuals as a guide props, locations and models were sourced, images were shot and then extensively retouched Ð with multiple shots being used to create a single image.
The campaign ran across thirteen consumer titles.
