Meals from the world
PACKAGING DESIGN
Client: Siwa - Suomen Lahikauppa | www.siwa.fi | Market: Finland | Year: 2015
Siwa Meals are part of the global design strategy to launch Siwa’s new Private Brand in Finland. To achieve this we needed to create a good quality perception at an affordable price.
We decided to go for a “From the World” approach. Each product comes from a different country: Arabian patterns from the Middle East, vibrant colors from India, spicy elements from Thailand and the simplicity from Japan. The result is a range where each product speaks its own language. We were able to keep the design consistency of a range by keeping similar photographic angle and mood and by keeping identical graphic elements.
Creative Direction: Jens Sievert
Design: Inês de Almeida Batista
Account Executive: Margarida Lacerda
