At Amazon Media Group my role encompassed defining the best customer experience within the Amazon environment. As the only tablet in market that offers advertising every time the device is switched on, my responsibility is to ensure each creative execution must be of the highest standard for Kindle Fire. This campaign was one of the launch Kindle Fire campaigns in the UK in 2012 and my job was to find an alternative solution to the clients final week campaign, which was all about the 3D experience. The creative challenge was regarding the violent imagery within the client assets. I worked directly with Fox Entertainment and my Senior Visual Designer to scamp out an alternative solution. View more here