Animated Storyboard
Goal:
Create a deep-dive branded experience with low prep and big exposure. The target industry was television and movies, where most of the collateral already existed, we would simply pull the content together and present it in a full-page tablet experience with html5 layered images and video clips.
Action:
Tasked with building a lean-back interactive experience, I came up with an idea to use animated pngs, user-initiated videos and a few descriptive paragraphs to bring the user in and try to use all the benefits that a tablet can offer - motion graphics, high detail, video.
Results:
At this stage, the storyboard is being reviewed. The goal is to make this process easy enough to become somewhat off-the-shelf. Pull existing content and assemble it in an engaging way instead of simply another web page with links to videos and photos.
A part of the pitch to our dev team was illustrating how the pages would be assembled and animated.
To make a connection with our stakeholders, I built the initial concept using one of Weather's own shows, Coast Guard Alaska.
The initial concept was approved and I moved to building out a video proof-of-concept using REI as the client. I took the concept a step farther, integrating dynamic content that aligned to the products in the embedded video.
