DHL - Rush: Part I (App)

  • DHL Rush - Smartphone App Concept
    DHL is a global leader in logistics, yet has an almost neglible presence in the United States (its country of origin). It has to outdo the duopoly of FedEx and UPS, through a niche segment, in order to gain a market share in America.

    Idea
    A RUSH delivery service.

     
    Solution
    DHL's very own bicycle messengers in its logistics supply chain, for intra-city deliveries (can be availed through an App).
    In simple words, an Uber of Bicycle Messenger services.


  • ...Click here for DHL Rush: Part II (Advertising)
  • Credits
    Art Director: Rushil Nadkarni
    Copywriter: Rushil Nadkarni
    UX/UI: Amar Chadgar
    Interaction Designer: Amar Chadgar
    School: Savannah College of Art & Design