INITIAL DIRECTION
• Sense of social give back and tech
• Relatable to non-prots
• Modern, Clean, and Simple feel
• A logo with a symbol that we can use stand alone
• When using our name we want to also include our tag-line: Modernize Your Impact
• Uses more than 2 colors
CREATIVE DIRECTION
• Sense of social give back and tech/ Relatable to non-prots
• Modern, Clean, and Simple
• A logo with a symbol can use on any assets with vivid identity
• Include our tag-line: Modernize Your Impact
• Uses more than 2 colors (color needs to reect rm’s aesthetics)
DESIGN INSPIRATION
Modern
Technology Driven
Minimal
Organic / Authentic - Innovative
Ease of use on any layout
Non-prot, yet commercial driven
COLOR DIRECTION
Healthy
Organic / Nature color
Vivid brignht color provide posive energy
Gray shardes + B&W
