The project “Ideal Cap” is a campaign for Caixa Seguros, an insurance broker and savings bond of the Brazilian national bank Caixa. Ideal Cap, allows its investors to retrieve all of their money after two years of investment, as well as participate on a sale that gives out 245 raffles each month for the chance to win prizes worth until R$ 2.000.000,00 (brazilian reals).
Our advertising goal was to generate more traffic to their website (which was redesigned), explain its benefits and with that sell more insurances.
To achieve that goal we proposed a two stages strategy: one in order to generate buzz to than lead to the institutional website we created, and the other, advertising on web banners and magazine ads.
For the teaser "Buy your luck", we created a campaign (banner and website) for a fake ecommerce that sells lucky charms. Once the target got there and interact with anything, a lightbox appeared, asking if you really wanted to spend money to get luck, and than, telling that with the Caixa's Ideal Cap, you could invest your money and win up to 2 million reals per month, and if you wanted, after 2 years of investiment, you could take all your money back. The call to action lead to the Institutional webstite for the campaing, and at that moment, the institutional banners appeard on the web.
