Paphuza!
Traditional Maize Drink with Real Fruit
In my second year at University my class was briefed on a food packaging project. Our clients were the Hotel and Hospitality Management students, whom also studied on our campus. Each graphic design student was randomly allocated a "client". The products that the Hospitality students created ranged from nougat to frozen hamburgers to, of course, mageu - the Traditional Maize Drink with Real Fruit.
Some of the design students were provided with rigorous briefs from the start. My "client" was not as... organized. I initiated a lot of the content and concept for the final product.
The NAME:
In South Africa a common knowledge word in our African Languages is the word "Phuza" which means "to drink". The most common derivative of maize in South Africa is "pap" the maize meal eaten by all shapes and sizes of locals here.
Hence the combination: PAP + PHUZA = Paphuza!
The maize drink my "client" had produced was granadilla flavoured. However, she had ambitions to develop further flavours, so in my proposed designs I had flavour variations included.
