adidas "be better" Campaign
Online campaign
Online campaign
Overview
adidas approached Emirates Woman, Hello! and Lovestyle, to produce a integrated online and print campaign based on the international advertising campaign but using “real women” from the Emirates. adidas wanted customers to be able to follow the training regime of the “be better ambassadors” and their improvement. The campaigns objective was to associate adidas with local sporting ambassadors. The email campaign was sent to a database of over 15000 women across the middle east over a period of 2 months.
adidas approached Emirates Woman, Hello! and Lovestyle, to produce a integrated online and print campaign based on the international advertising campaign but using “real women” from the Emirates. adidas wanted customers to be able to follow the training regime of the “be better ambassadors” and their improvement. The campaigns objective was to associate adidas with local sporting ambassadors. The email campaign was sent to a database of over 15000 women across the middle east over a period of 2 months.
Deliverables
2 x Emailers driving women to either purchase Emirates woman or visit LOVESTYLE to ‘meet’ about our ‘be better’ campaign ambassadors and ultimately to sell Adidas products. The campaign will also be extensively covered in Emirates Woman Magazine, Hello! Magazine and on the LOVESTYLE.com website.
Outcome
The campaign was launched in the forth quarter of 2011 and after it finished adidas was super happy with the results. The Online campaign fit right in with the launch of both outdoor and print campaigns.
2 x Emailers driving women to either purchase Emirates woman or visit LOVESTYLE to ‘meet’ about our ‘be better’ campaign ambassadors and ultimately to sell Adidas products. The campaign will also be extensively covered in Emirates Woman Magazine, Hello! Magazine and on the LOVESTYLE.com website.
Outcome
The campaign was launched in the forth quarter of 2011 and after it finished adidas was super happy with the results. The Online campaign fit right in with the launch of both outdoor and print campaigns.
