Project date: 2011-2012
IU Analytics Product & Branding
The IU (Index Universe) ETF Analytics product is an institutional-caliber research tool that provides complete ratings, rankings, and analysis of every ETF in the market. It provides the broadest and deepest coverage of ETFs available. The product was created to help financial professionals research, analyze, compare, and select the best ETFs for their investment strategy in more than 400 categories.
I joined Index Universe at the beginning of 2011 to work on the design of their ETF Analytics product that was in development. While working on the design I collaborated with the financial analysts, the product manager, and the development team.
I also built out the company’s corporate identity system based on their existing logo, and developed their marketing materials. Data visualization guidelines and a corporate style guide were created to ensure consistent branding.
Sample pages from a downloadable printed report
Style guide
Corporate collateral
Screen saver
White paper
Handout explaining product features
DESIGN DIRECTOR
IndexUniverse
IndexUniverse
(Project date: 2011-2012)
