Taking Music Fans On A Journey Into The Future.
The power of the vote, in the hands of the fans.
 
ETR and MTV teamed up to create the Webby-nominated ultimate fan voting experience for MTV’s largest award show of the year: the 2014 European Music Awards. We collaborated with MTV to create a mobile application on iPhone, iPad, and Android devices that empowered fans everywhere to ensure their favorite artist got to take home an EMA. It wasn’t just an easy-to-use voting app, though. Users could choose a song of their choice to “Sing It” like their favorite artist and submit it to MTV for a chance to be featured on stage in Glasgow the night of the awards. Additionally, the robust, multi-camera-angle, live-streaming technology implemented made for a night-of-event experience that was unparalleled.
 
Responsibilities:
Strategy, UX, Visual Design, Prototyping, Mobile Development
MTV EMA Mobile App
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MTV EMA Mobile App

ETR and MTV teamed up to create the Webby-nominated ultimate fan voting experience for MTV’s largest award show of the year: the 2014 European Mu Read More

Published: