To create a Social buzz for the launch of Kate Spade New York's 2 Park Avenue Beau bag in Brazil, we invited brazilian blogger and influencer Helena Bordon to star in a multichannel digital campaign in which she impersonated the Kate Spade girl out and about in São Paulo.

 

The Style Spy was an online editorial featured our main character living life colorfully (the brand's motto) while showcasing the new product + Kate Spade New York's latest collection.