In April of 2011, working with my business partner, Aaron Nojima, we launched Sneakerpedia's blog and social handles on Twitter and Facebook. This partnership with Foot Locker created a space on the web for sneaker enthusiasts to share their collection and connect with others without the distraction of advertisements. By the time we ended the partnership, we had established a following of 50k on Twitter and created a blog that increased engagement across all of Sneakerpedia's social platform.