Manhattan is not only the home of Kate Spade New York but it’s also in every bit of the brand’s DNA. The borough, in all its charm and details, is a daily inspiration for what is designed for each collection – from cute-but-not-too-boring outfits for the office to fun and practical accessories that drag any look out of dullness.
To celebrate KSNY’s motto, Travel Colorfully, the brand decided to bring a little bit of Manhattan to Brazil by creating pop-ups in cities across the country.
A breathtaking rooftop overlooking Sao Paulo at Shopping Cidade Jardim was the first stop of the pop up. In order to create buzz, we launched a teaser campaign leading up to a dashing party hosted exclusively for VIP and press.
