This was a colbritive project between two copywriters to create a campaign for Wrangler Jeans. We were asked to make a full campaign consisting of one print, one billboard and one transit ad as well as a full social media platform and a minute long event video script. 

 

Product: Wrangler Jeans
Key Message: Jeans that are as hard working as you are. 
Target Market: Men ages between the ages of 30 to 55 who get things done and are not afraid to get dirty. 

Copywriting and Art Direction by:

Sean Diaz
Holly Kotyza