Brand Design and Communications
Final Brand Book for fictional "Bounce Travel"
Final Brand Book for fictional "Bounce Travel"
In my Brand Design and Communications class, we learned how to design and communicate our brand identity and message clearly. For this final project, we worked with our fictional "Bounce Travel" brand to create a cohesive brand strategy and design. "Bounce Travel" emphasized the wanderlust mentality of the 18-24 year olds with a small amount of disposable income. To appeal to our demographic, our designs were simplistic yet eye-catching. Our dominant colors of teal and dark gray hints at a sense of fun sophistication. My responsibilities for this project included the design and compilation of the book, and various authoring tasks, including the Brand Standards and Target Audience section.
