Marketing on the Internet fictional brand marketing plan
For my Marketing on the Internet class, my team and I put together a marketing plan for our fictional brand, "taste n' save". The concept of "taste n' save" originated from a combination of Groupon + Yelp: users can automatically access their coupons while first reading the reviews to determine whether they would like to dine at the featured restaurant. My work consisted of designing the logo and book, compiling the materials and authoring the concept, brand positioning and strategy.
