RYOBI
This print Campaign for Ryobi Power Tools, was specifically designed for Australian Surfer Magazine. It's based on the key insight, that surfers hate to share waves, and will do anything to 'remove' the traffic.
The campaign was a great success, becoming infamous among Australian surfing circles. Surf shops and surfers alike appealed to Ryobi for posters, it was discussed at depth on blog sites and social networking sites. It also appeared the cover of Creative Magazine, and was featured in Lurzers Archive Magazine.
