Douglas Outdoors is a fly fishing tackle company based in New York State. As part of the team, I built and manage Douglas' online presence. The design itself is one of simple, user-interface driven cleanliness that conveys the spirit and style of the hobby itself. Using WordPress as a platform, I was able to take advantage the wonderful add-ons and abilities while I was able to focus on the design.

 

Photography and copy are also both self rendered.