It's Halloween. The one time a year when it’s socially acceptable to scare the bejeezus out of people, put it on the internet and call it a car ad. Who doesn't wanna get in on that?
Under the guise of shooting driving footage on Belle Isle, thirty or so extras were first sent through a car wash to prep their vehicles for the camera.
Spoiler alert: none of them ever reach their final destination.
See how it turns out below.
This was also the first video to have any kind of true "viral" success on Ford's YouTube channel. The media ran with it, a ton of people saw it, and it even earned AdWeek's Ad of the Day. It was the first piece of content on Ford's channel to reach a seven figure view count.
