Client: Reach Trade Co.
Deliverables: Strategy, concept work, fundraising materials, experience, web and mobile, print, marketing, and social media design.
Collaboration with: Steffen Mueller and Paul Cebul, campaign managers
Roles: Creative director, designer, strategic consultant, copywriter, marketing strategy.
Objective: To create a one-of-a-kind experience to help educate and resolve the water crisis in the Americas.
Goals: To equip Reach with the materials needed to raise $50,000 towards the journey. To create interactive design experiences and to support the campaign in all aspects, from press releases to content development. To ensure the success of the journey as a Reach Trade event, creating a strong brand statement based not on words but on actions.
Solutions: Funds were successfully raised for the journey. Followers across all social media have increased. Thousands of people have signed the petition, and the journey is still going.