Client: Adriana Hoyos (AH)
Deliverables: Identity design, pattern, and brand standards manual
Roles: Creative director, designer
Objective: To create a brand icon reflective of the international furniture and interior design firm that not only reflects their established identity but projects the future of the company.
Goals: The mark must communicate exquisite design, quality, style, trend and glamour as well as comfort and versatility. Also, the mark will be used to launch a new line of furniture, so it must function well in patterning and hardware use.
Solutions: The final design has served as the launch pad for a completely new Signature Series by the company. Visit their website to see the beautiful collection.
Note: AH revised the original design before the product launch. All products shown are designed and photographed by Adrianna Hoyos.