Above is our final presentation for the pitch. Our objective was to inform the target audience of Sprite's brand personality "Refreshingly Honest", and to encourage them to lead an honest lifestyle where they are true to themselves and the people around them.
Our challenge was to encourage them to break free from the expectations of the world we live in and basically, lead a path in life that is full of honesty. Our target audience is the Youth of the GCC who are all about the glitz and the glamour. This lead us to our big idea "Khaleek 3a 7a2ee2tak" which basically translates to Stay being your true self, and this goes hand in hand with Sprite's brand slogan "Obey You".
The campaign is digital in design and execution; however, for university requirements, it still included traditional: print, TVC and radio.
