FRESHOP is a juice bar chain with stands located mainly in shopping malls. It offers a wide range of fruit juices, smoothies, yogurts and other healthy treats.
With the incentive of keeping Freshop a leading player in their field, we decided that a complete re-branding is necessary. The solution was refreshingly simple: let's bring a rustic farm market experience to the cold urban mall.
We chose to highlight the core values - fresh, natural and fun - by picking vibrant paint splashes, freehand typography, and naturally styled photography which corresponds with the brand's interior design.
We chose to highlight the core values - fresh, natural and fun - by picking vibrant paint splashes, freehand typography, and naturally styled photography which corresponds with the brand's interior design.
Interior design: Alona Eliasi // Naming: Laura Rosenfeld Tal // Studio photography: Ya Studio // Styling: Shufunidesign // Locations photography: Kfir Ziv
