Objective: To design three labels for a series of related products from a single brand.
 
Conceptual Approach: In order to reach a broader audience, toys interacting with a landscape of creamy frosting replaced the conservative spoon-and-frosting combination seen in today's packaging. A flavor name was given a humorous twist to incorporate the seemingly random toy with the flavor. The humanistic, hand-drawn quality of the type for the flavors is fun, youthful and approachable.