Hindu family knitwear business British Christmas Jumpers wanted to cut through the chatter and get headlines with a campaign knit.

 

The festive jumper representing 8 of the world’s major belief systems made it onto:

 

 

And sold 900 units.

 

The campaign and idea (intentionally provocative) was my own.

 

The Daily Mail were outraged, with one reader describing it as a "blasphemous monstrosity".

The Guardian and The Independent featured the jumper more favourably.