VERSATILE LANDSCAPES
Corporate Identity
Brief
Rebrand this high profile Melbourne based landscaping business with a contemporary look yet an elegant feel to the visual identity.
Solution
Versatile Landscapes chose Aurora Creative as their number one choice for a graphic design company on the Mornington Peninsula. After comprehensive research into the clients the business was targeting around the Mornington Peninsula was carried out, the concept work on the logo design was started. The use of a modern thin font with greater spacing between the letters gives a clear and constructed appearance separated by the two green wave elements, which are bold, yet elegant in their flow.
With the logo complete, Aurora Creative set about the task of implementing the rebrand across all truck and earthmoving equipment signage, as well as all print collateral. This included designing and printing of stationery, brochures, presentation folders and all other large digital format printing for the construction sites.
