MARKETING DECISION ANALYSIS
MARKETING DECISION ANALYSIS is a training and consulting practice with a unique proposition – Evidence-Based Marketing, which, as the name implies, means simply marketing decisions based on date and evidence – an approach sure to make even the most sceptical of salesmen sit up and take notice.
The gulf between sales and marketing was the basis of the icon – closing the knowledge gap and ensuring both departments work seamlessly towards a common goal, and MDA provides tools to make this possible.
