Catalogs all have their own unique challenges. I have designed many over the years for several different clients. Shown below are a few, each with a different style appropriate to the audience.

I designed full product catalogs for Event Promotion Supply (EPS) four years in a row, as well as a few smaller catalogs with specialized subsets of their offerings. The bright, colorful nature of their printed tents, banners, and other related products always contributed to a fun and exciting look. Less than a year after this catalog was produced, EPS was acquired by another company that already had an established relationship with an advertising/design firm, so this was the last catalog I created for this client.
Stark Lumber, whose history dates back to the late 1800s, mills high-quality wood moulding. The company had previously focused mainly on selling to builders and dealers. For this catalog, they wanted more of a consumer-oriented look that also focused on "green" practices. Particularly challenging to this design job was the client's requirement that the moldings all be displayed at actual size in the catalog. Stark supplied me with CAD profiles of the mouldings from which I created all of the three-dimensional product images.
I have designed numerous catalogs showcasing different products from the American Water Works Association (AWWA). They referred to this particular project as their Consumer Catalog.
Catalog Design
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Catalog Design

A few examples of the many catalogs I have designed during my career.

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