Product, App, Web Design
Peach
Peach
Seattle Lunch Delivery Startup
Overview
These are some examples of my design work for the Seattle-based lunch delivery startup, Peach.
Peach delivers lunch from your favorite local restaurants directly to your office's front desk between 12:00 – 12:30 pm every weekday. The daily dish, rotated daily from restaurant to restaurant for variety, is texted to you every weekday morning. To place your order, simply respond "yes" to that text. The service is run primarily through an SMS/MMS texting model with web counterparts. Businesses and delivery drivers have apps to use.
Me
I was the only designer at Peach at the time. My work ranged from product design to app design to interaction and visual design to graphic design for collateral projects.
I was the only designer at Peach at the time. My work ranged from product design to app design to interaction and visual design to graphic design for collateral projects.
WEB DESIGN — Building Activation Page
This page is shown to users when they have signed up for Peach but their office building has not yet had 50 people sign up. (50 users are required to sign up at a building for Peach to begin lunch deliveries.) The goal is to urge users to get more people to join Peach from their building so lunch deliveries can actually begin.
This page is shown to users when they have signed up for Peach but their office building has not yet had 50 people sign up. (50 users are required to sign up at a building for Peach to begin lunch deliveries.) The goal is to urge users to get more people to join Peach from their building so lunch deliveries can actually begin.
Initial sketch explorations of the building activation page controls.
Building activation web page design.
STYLE GUIDE — Peach Style Guide (snippets)
I created the style guide serving all of Peach's digital, and to an extent print, efforts. There was no style guide or framework for consistency at Peach prior to this effort. There were many other pages that describe company intent, how product decisions should be weighed and measured, etc, but those remain confidential.
I created the style guide serving all of Peach's digital, and to an extent print, efforts. There was no style guide or framework for consistency at Peach prior to this effort. There were many other pages that describe company intent, how product decisions should be weighed and measured, etc, but those remain confidential.
Style guide section on color usage.
Style guide section on typeface usage.
