Background: Raiser’s Edge NXT™ and Financial Edge NXT™ were scheduled to release in the summer of 2015. Agency 545 was tasked with generating buzz around this major launch by developing a bold creative campaign that would capture the excitement and innovation of the game-changing solution line, while also conveying the new, more casual Blackbaud brand personality. 

Creative Solution: Agency 545 developed the “Best Self” concept to showcase the amazing passion Blackbaud customers already have for the work they do and highlight how the NXT solution can help them do even more for their causes. Using integrated typography and photography featuring authentic subjects, we were able to deliver a campaign that was eye-catching and edgy with an approachable and innovative feel. 

Deliverables: Emails, landing pages, customer story videos, web ads, tradeshow banners, interactive quiz