For this direct mail project, I chose a local restaurant called "The Marshall Freehouse". They offer British gastropub food and atmosphere, and their tagline is "Food. Drink. Conversation." The focus on conversation is what makes their brand unique, so I created a direct mail campaign that would highlight that. This deck of cards contains a game of "Who am I?" and would be mailed to potential customers with an incentive to bring the game to the restaurant and play with other customers and waitstaff. There would be additional cards at the restaurant that customers could add to their collection. This concept could be continued with a variety of conversation-oriented games such as "Would You Rather", "20 Questions", etc.
