The brief for the 2014 Electrolux Design Lab competition was focused around three topics, one of which was: “How can design solutions within fabric care offer support to the desire for sustainable, stylish and well managed homes?” 

 

After having done research based on the user group, elementary aspects of fabric care with its current market and future projections, this project was centered around future design solutions in this area. Brainstorming resulted in many ideas. Following this, concepts were developed and eventually narrowed down to one final concept.