This project aimed to combine the motivations and strategy behind Guerrilla activism, with the idea and process of how services are designed. The goal was to identify a target area in society that could be improved through the design of a radical but well coordinated intervention. We prototyped experiences of the service using physical products, testing interventions and evaluating how successful our ideas were. We were able to reflect on how the approach of ‘guerilla’ could trigger new ideas and innovation in businesses, through breaking normal conventions.
This was a group project at KISD in collaboration with engineers from Shenkar University, Israel.
